The season between green and smoke
Lethbridge gets a brief season when the coulees are green and the evenings are long. Wildfire smoke is turning clear air into one more condition that has to arrive at exactly the right time.
July 2026
Signs of life in Coleman
A scouting walk through Coleman’s historic downtown, where restoration work, new restaurants and everyday street life share the same few blocks.
The cost of keeping the work
AI's appetite for storage is reaching into camera bags and editing suites. For creators, keeping the work is becoming a workflow decision, an archive policy, and a line item.
June 2026
How to tell if AI wrote it
Your audience has developed detection skills through exposure, not deliberate study. They can't always articulate what feels off. But they know.
Investment attraction is a trust problem
When every region offers roughly comparable incentives and roughly comparable amenities, the differentiating factor isn't the package anymore. It's trust.
Your talent attraction video shows the wrong thing
Drone shots over a downtown core. A montage of smiling people at a farmers market. These videos are everywhere. They're expensive to make. And with rare exceptions, they don't work.
Signs of life in Coleman
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